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"Within five months, Lexxus launched in Canada, Australia, Puerto Rico and New Zealand. We recognized the huge international opportunity for our distributors, and decided that we would expand worldwide - faster, smoother and more successfully than any other company had done in the past. To accomplish this, we had to do a few things differently,” states LaCore.
"In network marketing, distributors traditionally want more and more products to sell. But when opening new countries, you have to keep the company's focus sharp, by initially offering fewer products. We decided to open new countries first and worry about more products later.
"While we were preparing to open more markets, we had to effectively manage the markets we were in. During the first year, this task became increasingly difficult. A few things that we hadn't thought of became hurdles, such as dealing with health agencies in Texas, as well as in other countries, concerning our product. Also, our main product, now called Alura™, came under attack by one of the largest pharmaceutical companies in the world. These were serious hurdles that could have killed us, but, in fact, they made us a stronger company as we overcame and learned from each difficulty!"
Despite those ‘hurdles’ reported by LaCore, Lexxus International, Inc. reported first year revenues of $20US Million and saw two distributors become million-dollar earners!
The second year of Lexxus International was, again, one of exponential growth with the addition of a skincare line, international distribution expansion into a total of 29 countries, and year-end revenues reported of nearly $40US Million!
Beginning the final quarter of 2003, the third year in the marketplace – Lexxus reports another successful year releasing two consumable products and a second skincare collection, launching additional countries – including South Korea, and is on target to exceed $50US Million in sales.
In looking at the future of Lexxus, the executive team sums up the thoughts and plans, "We are far from finished, and we are certainly not resting on our success. In fact, we are increasing our efforts as we continue to expand into new countries and new product lines. All of our efforts are driven by a focus on the success and dreams of you, the distributor!"
What is Lexxus International? A company that sets a new benchmark in the industry by expanding into 30 countries in 30 months, remains on target in revenue increases each year, and focuses on launching high quality, immediate impact products marketable to the largest international population – the Baby Boomers.
The future is indeed bright for Lexxus International, Inc., and we thank you for the opportunity to share our story.
Company Timeline
| January 2001 |
Lexxus International, Inc. began operations in the U.S. as a subsidiary of Natural Health Trends Corp.
Launched revolutionary product now known as Alura™ By Lexxus
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| February 2001 |
Launched in Canada
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| March 2001 |
Launched in Puerto Rico
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| July 2001 |
Launched SW Pacific — Australia and New Zealand
U.S. office moved into a 16,000 sq. ft. facility with warehouse
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| November 2001 |
Introduced LaVie™, healthy energy drink
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| December 2001 |
First year of sales exceeded $20 Million (USD)
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| January 2002 |
Began rapid expansion into Asia with the launch of Taiwan
Launched in Barbados
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| February 2002 |
Launched in Hong Kong
Introduction of 2nd revolutionary product — Skindulgence™ 30-Minute Non- Surgical Facelift System
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| March 2002 |
MyLexxus Europe Launches — Includes: Armenia, Azerbaijan, Belarus, Estonia, Georgia, Kazakhstan, Kyrgyzstan, Latvia, Lithuania, Moldova, Mongolia, Russia, Tajikistan, Turkmenistan, Ukraine, Uzbekistan
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| July 2002 |
Launched in India
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| August 2002 |
Lexxus joined forces with NuEworld.com Commerce, Inc.
Launched in Brazil
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| October 2002 |
Launched in Singapore
Launched in the Philippines
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| December 2002 |
Completed 2nd year with nearly $40 million USD in sales and operations & distribution in 29 markets
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| February 2003 |
Launched in Dominican Republic
Introduction of 3rd high-impact product - Skindulgence™ Spa Collection: Spa for Hands, Spa for Feet, & Spa Silk Lotion
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| June 2003 |
Launched in South Korea
Introduction of Skindulgence™ Drenched – head to toe moisturizer
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| September 2003 |
Introduction of 180° Life System™ Carb Blocker
Introduction of Premium Noni Juice
Released Skindulgence™ Spa for Hands as a single unit product
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